### 4 Keys from Jason 1. Have to think about a hook - The hook is the most important thing - it gives context - A person is going to scroll and see your content and be like wtf am i looking at 2. Pick an emotion to invoke - How is the video making people feel? 3. Create questions - Don't feed everything to someone... get them questioning what happens next 4. Don't give the audience what they want - When you watch it, you feel like you have to watch it again - They should have so many questions that they watch it again - Or even go to your profile to see wtf is going on - There should be a compelling concept around a video - Good ideas start with "this could be fun" - Pick something that is captivating and less of what people are used to seeing - Use your talents ##### References https://www.youtube.com/watch?v=-Y2CDx0HDXU