Notes from: https://www.youtube.com/watch?v=5xvHonICNl8 ## Strong hooks Clarity - Be extremely clear with your writing - Clarity over cleverness Three main questions the hook has to answer: - Who are the characters - Normally the people we're watching on screen - can they achieve whatever the video is about? - What is the concept - What are we going to be seeing? What will the characters attempt? - What is at stake - What do they stand to gain/fail if they win/lose? Payoffs - There's an ultimate payout/question in the video, but the building blocks towards that ultimate payoff are mini payoff loops in itself Common mistakes - Not having or being clear on what the big question/payoff really is First step for script: - Freeflowing ideas / brainstorming (it's okay to delete most of this) - Don't worry much about the hook just freeform some ideas Common retention killers: - When the payoff is given before the context ![[CleanShot 2024-07-31 at [email protected]]] How to identify payoffs: - Highlight them in your script - Last step: