Author: [Rob Fitzpatrick](https://www.amazon.comundefined) > They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask **anyone** if your business is a good idea. It's a bad question and **everyone will lie to you at least a little**. The mom test is a book focused around how to have customer conversations, what the purpose of those conversations should be, and how to avoid falling intro the trap of false signals in the form of politeness and niceties. I've split my notes on the book up into the following sections: %% Begin Waypoint %% - **concepts** - [[bad data]] - [[false positives]] - [[Points of failure]] - [[Risks in business]] - [[Truth]] - **conversations** - [[Formality]] - [[Questions]] - [[Talking to customers]] - **post-conversations** - [[Customer learning]] - **post-product** - [[Asking for commitments]] - [[First customers]] - [[Pitching]] - [[Post Product Meetings]] - [[pricing]] - **pre-conversations** - [[Asking for meetings]] - [[Customer Segments]] - [[Customer Slicing]] - [[Finding leads]] %% End Waypoint %% Reference: [[Fitzpatrick-The Mom Test]].