Startups can have multiple points of failure - sometimes, like the elephant in the room, we want to overlook some obvious glaring ones in favour for more interesting ones. This can be dangerous - if we don’t account for specific points of failures it can cause the whole business to go downhill. Asking the right [[Questions]] can help us avoid that - as long as we’re willing to forego our ego for the sake of [[Truth]]. The example used in [[Fitzpatrick-The Mom Test]] is really insightful - solving a problem for teachers at schools with low budgets - the elephant in the room is these teachers have low budgets… therefore will they be able to afford our solution in the first place, as good as it is?