If you’re having trouble narrowing down on [[Customer Segments]], slicing can help. Start with any segment and keep slicing off better and better sub-sets of it until you’ve got a tangible sense of who you can go talk to and where you can find them. (Don’t spend hours on this, spend a few minutes to get a concrete initial segment) ## Questions to narrow down rom a broad segment - Within this group, which type of person would want it most? - Would everyone within this group buy/use it? Or only some? - Why does that sub-set want it? (What’s their specific problem) - Does everyone in the group have that motivation or only some? - What additional motivations are there? - Which other types of people have motivations? This is almost like the [[edge of the wedge]] method. Repeat these questions until the collections of demographics and goals/motivations aren’t as generic. ## Bad slicing Example: a Fitness app that costs $ You might think a good target is “financial professionals, aged 25-35, living in a major city” This is bad because it doesn’t help you make better decisions and it doesn’t help you find them. Slice it further - who wants it the most? ## Good slicing Let’s say you dug even deeper and ended up at: > Financial professionals in London currently training for a marathon. Maybe even slice further down to people who workout during their lunch hour. Now you know where to find them (gyms in London at lunch) and you can start showing up and having conversations **If there isn’t a clear physical or digital location at which you can find your customer segment, it’s probably still too broad** ## Who to start with 1. Profitable or big 2. Easy to reach 3. Personally rewarding